Marketing Audit
To systematically evaluate an organisation's marketing strategies, processes, and performance to identify strengths, weaknesses, opportunities, and threats, ensuring that marketing efforts are aligned with business goals to improve the effectiveness and efficiency of marketing activities. This includes analysis of external factors that impact marketing efforts, such as competition, economic conditions and current trends. Performance of marketing campaigns and initiatives are reviewed using measurable metrics (ROI, conversion rates, customer acquisition cost), as is compliance to marketing laws, regulations and industry standards.
Market Research Report
To provide comprehensive, data-driven insights into the market environment, customer behaviour, and competitive landscape to support informed decision-making, strategic planning, and the effective allocation of resources, to enhance the organisation’s ability to achieve its business goals. To understand market trends, customer needs and preferences, evaluation of market potential, analysis of competitor strategies, market segmentation to enable targeting of specific groups (demographics, psychographics and behaviours), to determine pricing strategies, assess viability of offer and distribution channels, measure brand awareness and perception and identify any barriers to entry.
Competitor Research Report
To systematically analyse and understand the strategies, strengths, weaknesses, and market positions of key competitors to inform strategic planning, identify opportunities for differentiation, and enhance competitive advantage in the marketplace. To determine main competitors within the industry, examine market sales and strategies employed by competitors and evaluate the strengths and weaknesses to identify potential areas for advantage. Assess the position of competitors in the market and pricing models adopted. To review marketing and advertisement campaigns to identify successful tactics and gather insights about customer perception of competitors. New product developments brought to market by competitors are monitored, along with the financial health and metrics, and the channels used for distribution. Digital presence is studied, with performance comparisons made to identify areas for improvement of the organisation based on competitor activity.
Brand Strategy PDF
To create a cohesive, recognisable and compelling brand identity and positioning that resonates with the target audience, differentiates the brand from competitors, and supports long-term business goals by fostering brand loyalty, enhancing brand equity, and ensuring consistency across all touchpoints to constantly reinforce brand familiarisation. To establish a clarified mission, core values, purpose and vision. To develop strong emotional connections with target customers to foster loyalty and repeat custom with strategic market positioning, a consistent look, feel and message, and with unique selling positions highlighted. Specific needs and desires of the target audience with be addressed through tailored messaging and business goals will be supported. Increased perceived value and strength in the marketplace provided via a clear framework for marketing and communication efforts for brand cohesion, whilst ensuring relevancy through adaptability to changes in market and consumer behaviour, obtained through regular assessment. Proactive management of brand reputation.
Messaging Pillar Strategy
To create a structured framework that ensures consistent, clear, and compelling communication of the brand’s core values and key messages across all channels and touchpoints, fostering brand recognition, engagement, and loyalty while supporting overall business and marketing objectives. To clarify key messages with tailored messages to resonate with varying segments of the target audience using memorable and impactful messages that improve brand recall and recognition.
Brand Identity Concepts
A cohesive, distinctive, and memorable visual and verbal framework that effectively communicates the brand's core values, personality, and positioning, fostering recognition, differentiation, and emotional connection with the target audience. The created visual styling will include logo, colour palette, typography and design elements, which will define the brand character, tone and perceived voice, maintaining uniformity across all platforms and media with easily recognised elements that create brand familiarisation.
Brand Guidelines PDF/Rebrand
To provide a comprehensive framework that ensures consistent, accurate, and professional representation of the brand across all channels and touchpoints, safeguarding brand integrity, enhancing recognition, and supporting effective communication and brand management. This framework is to ensure all employees and stakeholders understand and adhere to the brand standards, providing a reference for designers, marketers and external partners, to ensure consistency in communications.
Marketing Strategy
To create a comprehensive plan that effectively targets and engages the desired audience, positions the brand competitively in the market, and achieves specific, measurable business goals, thereby driving growth, profitability, and long-term success. The strategy will establish measurable goals that articulate unique benefits and value offered to the target market, whilst ensuring optimised use of resource for maximum brand impact to attract new and retain existing clients.
SEO Audit
To systematically review a website to identify areas where it can be optimized to improve search engine visibility, enhance user experience, and drive more organic traffic and conversions. On page analysis will review elements like meta-tags, keyword usage and content quality, whilst off-page will assess backlinks, domain authority and factors influencing search engine ranks. Website traffic and user behaviour will also be considered along with adherence to best practice and search engine guidelines.
Keyword Research
To identify and analyse the most effective keywords that potential customers use to search for information, products, or services related to a business, so they can be used within organisational marketing to increase sales and conversions.
On Page SEO
To optimise all individual web pages to improve their search engine rankings and attract more relevant organic traffic. This involves enhancing various on-page elements such as content, meta tags, headers, images, and overall user experience to ensure that the page is both search engine-friendly and user-friendly, leading to higher visibility and better engagement.
Technical SEO
To optimise the infrastructure of a website to ensure that it meets the technical requirements of search engines, to improve organic rankings. This includes enhancing site speed, architecture, page-load speed, crawlability, mobile-friendliness, security, and overall user experience, facilitating better indexing and higher visibility in search results, and boosting search engine trust.
SEO Content Strategy
To create, optimise and schedule content that drives targeted organic traffic, engages users, and improves search engine rankings, leading to higher visibility, more conversions, and sustained business growth. A content calendar, comprising a mix of content type (blogs, video, infographics) will engage different audiences and encourage social sharing, driving organic growth and content reach.
Off-Page SEO
To enhance a website’s authority, relevance, and visibility in search engine results through activities outside of the website itself. This includes building high-quality backlinks, improving domain authority, managing online reputation, and engaging with audiences on social media and other platforms to help increase the websites trustworthiness and organic search rankings.
SEO Monitoring & Reporting
To continuously track, analyse, and report on the performance of SEO efforts to ensure that strategies are effective, identify areas for improvement, and make data-driven decisions to enhance search engine visibility, user experience, and overall website performance.
Print Campaign
To effectively communicate a brand’s message and drive specific actions among a targeted audience through physical media. This can include increasing brand visibility, generating leads, driving sales, or supporting broader marketing initiatives by leveraging the unique impact and tangibility of print materials.
DOOH Campaign
To leverage digital out-of-home advertising to enhance brand visibility and engagement, drive traffic to physical locations, and support broader marketing goals through dynamic, high-impact content displayed in strategic, high-traffic environments, to create a strong impression on the target audience.
SMS Campaign
To communicate with customers through direct and personalised text messages, to drive engagement, boost sales, enhance brand loyalty and improve customer retention.
WhatsApp Campaign
To leverage the direct and personal nature of WhatsApp to engage with the target audience, driving brand awareness, generating leads, boosting sales, and providing exceptional customer support, enhancing the overall customer experience and maximising return on investment.
Cold Email Campaign
To initiate contact with potential leads who have not yet interacted with your brand, with the aim of generating interest, qualifying prospects, and driving conversions or sales.
Cold Outreach Campaign (DM)
To initiate contact with potential prospects, who are new to the brand to build relationships, generate leads, and drive engagement by delivering personalised and relevant messages that address the specific needs and interests of the target audience.
Cold Call Campaign
To initiate contact with potential customers to generate leads, qualify prospects, and drive business opportunities by introducing the company’s products or services and move prospects further down the sales funnel.
AI Outbound Calling Campaign
To effectively automate and optimise the process of contacting potential and existing customers, enhancing lead generation, appointment setting, and customer engagement. The goal is to improve efficiency, reduce costs, and increase conversion rates through intelligent automation and data-driven insights.
AI Outbound WhatsApp Campaign
To leverage automation and artificial intelligence to efficiently engage with prospects, drive conversions, and enhance customer relationships through personalised interactions on WhatsApp.
Meta Ads PPC Campaign
To drive targeted traffic to a website or landing page through paid advertisements, with the goal of achieving measurable outcomes such as lead generation, conversions, and improved brand visibility, all while maximising return on ad spend and optimising ad performance.
PR Campaign
To strategically manage and improve the public perception of a brand or organisation by generating positive media coverage, engaging with the target audience, and effectively communicating key messages, to increase visibility and build brand credibility.
Affiliate Campaign
To leverage partnerships with affiliates to drive targeted traffic, increase conversions, and boost sales, while optimising the performance of the campaign through strategic management, effective incentivisation, and continuous improvement.
Referral Campaign
To harness the power of existing customers to acquire new customers through personal recommendations, in order to expand the customer base, increase brand awareness, and drive higher-quality leads at a lower cost.
Influencer Campaign
To harness the influence and reach of social media personalities to effectively promote a brand, drive targeted engagement and traffic, and achieve specific marketing goals such as increased brand visibility, credibility, and conversions.
Newsletter
To establish and maintain a direct line of communication with subscribers, providing them with valuable content that enhances engagement, builds brand loyalty, drives traffic, and supports business goals such as increasing sales, generating leads, and improving customer retention.
SEO Blog Content Cluster
To establish topical authority by creating a network of interlinked, high-quality content around a central topic. This strategy enhances search engine visibility, drives targeted organic traffic, and improves user engagement by providing comprehensive information on related sub-topics.
SEO Blog Content Piece
To create and optimise content that ranks well in search engines, attracts targeted organic traffic, engages readers, and drives them towards a desired action.
Email List Building Campaign
To create a robust, engaged, and segmented email list that can be leveraged for targeted marketing efforts, leading to increased customer engagement, higher conversion rates, and sustained business growth.
Email Welcome Sequence
To effectively introduce new subscribers to the brand, build a strong relationship, and guide them towards taking meaningful actions, such as making a purchase or engaging with the content, ultimately leading to higher retention and conversion rates.
Email Nurture Sequence
To guide prospects through the sales funnel by delivering targeted, valuable, and timely content, leading to increased engagement, stronger relationships, and higher conversion rates.
Email Abandonment sequence
To recover lost sales by re-engaging customers who have left items in their online shopping carts without completing their purchase. This involves using a series of targeted, timely, and personalised emails to remind and incentivise customers to return to their cart and complete the checkout process, increasing conversion rates and revenue.
Email Onboarding Sequence
To welcome new subscribers, build a relationship with them, and guide them towards taking desired actions, enhancing engagement, driving conversions, and fostering long-term loyalty.
Email Post Purchase Sequence
To enhance customer satisfaction and engagement by providing timely and relevant communication after a purchase, fostering loyalty, encouraging repeat purchases, and gathering valuable customer feedback.
Email Survey/Feedback Sequence
To systematically collect and analyse customer feedback to gain actionable insights that can drive improvements in products, services, and overall customer experience, leading to higher customer satisfaction and loyalty.
Email Re-engagement Sequence
To re-engage inactive or unresponsive subscribers and encourage them to interact with your brand again, by getting them to open emails, click on links or make a purchase.
Email Promo/Cross-selling/Upselling Sequence
To maximize customer lifetime value (CLV) by increasing the revenue per customer through strategic promotion of additional or higher-value products or services, by encouraging customers to purchase more by adding complementary products (cross-selling) or by upgrading to a more premium offer (upselling).
Email Newsletter Production
To engage the audience, build and nurture relationships, and drive them towards desired actions, such as purchasing products, consuming content, or participating in events.
Lead Magnet Creation
To attract, engage, and convert potential customers by offering valuable content or resources in exchange for their contact information, typically an email address.
Resource Development & Creation (External)
To develop, acquire, and manage high-quality external resources that align with the organization's strategic goals and enhance its offerings, capabilities, and market competitiveness.
Lead Gen Strategy
To attract and convert potential customers into leads for a business. These leads can then be nurtured and guided through the sales funnel to eventually become paying customers.
Lead Capture & Storage
To efficiently gather, organise, and manage potential customer information (leads) to enhance sales and marketing efforts. The ultimate goal is to increase the conversion rate of leads to customers by providing the sales team with high-quality, actionable data.
Lead Tracking
To optimise the process of identifying, nurturing, and converting potential customers (leads) into paying customers. This involves monitoring and managing the flow of leads through the sales funnel to ensure maximum efficiency and effectiveness in achieving sales goals.
Lead Qualification
To identify and prioritise potential customers (leads) who are most likely to convert into paying customers.
Lead Nurturing
To build and maintain relationships with potential customers (leads) throughout their buyer's journey, with the ultimate goal of converting them into paying customers.
Lead Automation
To increase efficiency and effectiveness of Lead Management.
Lead CRM Integration
To integrate the lead management process within the CRM system to ensure that all lead data is accurately captured, tracked, and managed from initial contact through to conversion.
Social Media Audit
To evaluate and improve the effectiveness and efficiency of a brand's social media strategy. This involves assessing current practices, identifying strengths and weaknesses, and aligning social media efforts with overall business goals to enhance performance and achieve better results.
Social Media Strategy
Brand Awareness: Increase the visibility and recognition of the brand across social media platforms.
Social Media Management
To enhance Brand presence and engagement by building and maintaining a strong online presence for the brand, fostering engagement with the target audience and creating a positive brand perception.
Social Media Content Creation
To build brand awareness, engage with the target audience, and drive desired actions (such as website visits, sales, or sign-ups) through strategic and compelling content on social media platforms.
Funnel Strategy
To guide potential customers through a structured journey from awareness to conversion, ultimately increasing the efficiency of your marketing efforts and maximizing revenue.
Funnel Build
To guide potential customers through a series of steps that ultimately leads to a conversion, whether it's a sale, sign-up, or another desired action, to convert Leads into Customers.
CRM + Sales Automation platform | High Level
To enhance the management and analysis of customer interactions and data throughout the customer lifecycle.
Lead Scraping
To gather contact information and other relevant details of potential leads from various online sources to support sales and marketing efforts.
Data Enrichment
To enhance the quality and value of an organisation's data by adding additional information from external or internal sources.
AI Appointment Setting (Tele)
Enhance efficiency and accuracy in scheduling appointments by leveraging AI to automate and optimise the telephony-based appointment setting process.
AI Appointment Setting (DM)
To streamline and automate the scheduling process for meetings or appointments, increasing efficiency and effectiveness in managing calendars, reducing administrative overhead, and enhancing overall productivity for businesses or individuals, using AI technologies to interact with potential clients or contacts, understand their availability, and coordinate suitable meeting times, all while ensuring a seamless and personalised experience.
Landing Page Development
To design and build an effective landing page that maximises user engagement, drives conversions, and supports the overall marketing and business goals of the organisation.
Business Website Development
Create a Professional Online Presence: Develop a website that effectively represents the business, enhances its brand image, and engages visitors to convert them into customers.
Blog/PBN Deployment
The primary goal of deploying a blog or Private Blog Network (PBN) is to improve the search engine optimization (SEO) of a target website by building high-quality backlinks, increasing domain authority, and driving more organic traffic.
Ecommerce Shop Website
To create a seamless and engaging online shopping experience that maximises customer satisfaction, drives sales, and fosters brand loyalty.
Appointment Solution Website
To provide a user-friendly and efficient platform that simplifies the scheduling and management of appointments for both users and service providers, enhancing customer satisfaction and streamlining operations.
Marketplace & Directory Solution Website
To connect buyers and sellers or service providers and customers through a centralised platform, facilitating transactions, enhancing visibility, and providing a seamless user experience.
Booking Solution Website
To provide a seamless, efficient, and user-friendly platform that allows users to easily book services or products, while enabling businesses to manage bookings, track availability, and optimise resource utilisation.
Headless CMS Deployment
To decouple the content creation and management from the presentation layer, enabling more flexibility, scalability, and efficiency in delivering content across multiple channels (web, mobile, IoT, etc.)
Commerce Platform Deployment
To successfully implement a scalable, secure, and efficient e-commerce solution that enhances customer experience, drives sales, and supports business growth.
Business Intelligence Platform Deployment
To improve the organisation's ability to make data-driven decisions by providing timely, accurate, and actionable insights, involving better analysis, reporting and visualisation of data, while consolidating data sources into a single centralised platform.
Remote Call Center Deployment
To establish a flexible, scalable, and efficient customer support operation that leverages remote work capabilities to deliver high-quality service while optimising costs, improving employee satisfaction, and maintaining operational resilience.
Help Desk Deployment
To establish an effective and efficient support system that provides timely and accurate assistance to end-users, enhances customer satisfaction, optimises the use of resources, and contributes to the organisation's operational efficiency.
Micro SaaS Development
To create a highly focused, niche-specific software product that solves a particular problem for a well-defined audience, generating sustainable and recurring revenue with minimal overhead.
AI Tool Development
To create intelligent systems that can perform tasks that traditionally require human intelligence and operation. These tools should be able to analyse data, learn from it, make decisions, and improve over time, increasing efficiency, reducing errors, and enabling new capabilities across various industries.
Community Platform Deployment
To establish an interactive, scalable, and user-friendly environment that fosters engagement, collaboration, and knowledge sharing among community members. The platform should serve as a centralised hub where members can connect, communicate, and access resources, while supporting the organisation’s goals, such as brand loyalty, customer support, innovation, and community growth.
Custom Internal Tool Development
To optimise and streamline business processes, improving productivity, reducing manual errors, and saving time across various departments. This can include automation, data management, integration, scalability, compliance, and cost efficiency.
Unlimited Shared Web Hosting
To provide a cost-effective, scalable, and reliable hosting service that offers unlimited resources to meet the needs of various customers, ranging from personal bloggers to small and medium-sized businesses
Managed VPS
To provide businesses and individuals with a reliable, scalable, and secure hosting environment that is managed by a team of experts.
Unmanaged VPS
To provide users with a flexible, scalable, and cost-effective hosting environment where they have full control over server configurations, software installations, and security settings.
Managed Cloud Hosting
To provide businesses and organizations with a reliable, scalable, and secure hosting environment that is managed and optimized by a third-party provider, allowing them to focus on their core operations while ensuring optimal performance, reduced downtime, and robust security for their cloud-based applications and services.
Enterprise Cloud PBX (Telecommunications)
To provide a scalable, reliable, and cost-effective telecommunications solution that allows businesses to manage their internal and external communications over the internet. This includes features such as call routing, voicemail, conferencing, and integration with other communication tools, ensuring seamless and efficient communication across the organisation.
Email Marketing Platform
To boost the interaction between the brand and its subscribers by delivering relevant, personalised, and timely email content, converting email recipients into customers, enhancing customer retention and driving conversions.
Business Process Mapping
To gain a clear understanding of existing business processes, identifying how tasks are performed, who performs them and how they interact with other processes.
Business Process Automation
To streamline business processes to enhance productivity and reduce operational costs, through automat9ion of repetitive tasks, minimisation of manual intervention and reduction of process cycle times.
Automation Catalogue*
To provide a single source of all automation tools, processes and scripts within an organisation, ensuring all automation efforts are documented and accessible.
Candidate Sourcing
To build a pool of qualified candidates who meet the skills, experience, and qualifications required for current or future job openings.
Talent Pool Development
To assess and anticipate the future skills and roles required based on organisational growth plans and industry trends, so as to ensure a continuous supply of candidates who possess the skills needed for future roles within the organisation.
Recruitment Campaign
To attract and hire qualified candidates to fill job vacancies within an organisation.
Employee Handbook Creation
To provide a comprehensive guide that outlines company policies, procedures, and expectations, ensuring that employees understand their roles and responsibilities.
Dedicated Team/Department Development
To enhance organisational efficiency
Consultation
To provide expert advice or guidance to address specific needs or issues of the client.
Weekly data analysis report (All)
To provide insights and track performance over a specific period, tracking and assessing performance metrics over the week to identify trends, improvements, or declines.
Branding Asset Manager / Showroom | Ethos
To focus on managing and optimising a company’s branding assets and ensuring effective presentation within a showroom setting.
Marketing Strategy Platform | My Digital CMO
To streamline and enhance the effectiveness of marketing efforts by integrating various tools, data, and strategies into a unified system.
SEO Content Research Platform | Context Minds
To help users create and optimise content that performs well in search engines, assisting users in crafting content that ranks higher on search engines by providing insights into keywords, competitive analysis, and content optimisation.
Visual Ideation & Wireframing Tool | Claritee
To facilitate the creation, visualisation, and iteration of design concepts and user interfaces, aiming to streamline the design process by providing a platform where designers can easily sketch ideas, structure layouts, and prototype interactions to improve the usability and functionality of digital products.
Funnel Mapping/Planning Tool | Geru
To help businesses and marketers visualise and optimise their sales and marketing funnels by providing a clear visual representation of the customer journey from initial contact through to conversion and beyond.
SMS Marketing Platform | Easy Text Marketing
To increase customer engagement by enhancing interaction and communication with customers through timely, relevant, and personalised SMS messages.