Targeted Keyword Research Services

Keyword Research

Days Required: days
KPI': Search Volume (Average number of searches per word, per month)
Output Summary: Keyword Research Report
Delivery Format: PDF

Objective

To identify and analyse the most effective keywords that potential customers use to search for information, products, or services related to a business, so they can be used within organisational marketing to increase sales and conversions.

Why you need Keyword Research?

Keyword research is a foundational component of any effective SEO strategy. By identifying the search terms and phrases your target audience uses, this deliverable helps you align your content with user intent. Proper keyword research ensures your website ranks for terms that drive qualified traffic, resulting in higher engagement and conversions. It involves analyzing search volume, competition, and relevance to prioritize the most impactful keywords. Beyond driving traffic, keyword research informs content creation, PPC campaigns, and overall marketing strategies, ensuring your efforts resonate with your audience. A well-researched keyword list empowers businesses to stay ahead of competitors and capture valuable search engine real estate.

When Should I do a Keyword Research?

Keyword research is essential when building or revamping your website, launching a new product, or expanding into new markets. It’s also critical when creating content strategies, running paid campaigns, or trying to improve organic rankings. If your existing content isn’t performing well or you’re struggling to attract your target audience, keyword research can reveal gaps and opportunities. Regular updates to your keyword strategy help adapt to changing trends and maintain competitiveness.

Brand Strategy PDF

To create a cohesive, recognisable and compelling brand identity and positioning that resonates with the target audience, differentiates the brand from competitors, and supports long-term business goals by fostering brand loyalty, enhancing brand equity, and ensuring consistency across all touchpoints to constantly reinforce brand familiarisation. To establish a clarified mission, core values, purpose and vision. To develop strong emotional connections with target customers to foster loyalty and repeat custom with strategic market positioning, a consistent look, feel and message, and with unique selling positions highlighted. Specific needs and desires of the target audience with be addressed through tailored messaging and business goals will be supported. Increased perceived value and strength in the marketplace provided via a clear framework for marketing and communication efforts for brand cohesion, whilst ensuring relevancy through adaptability to changes in market and consumer behaviour, obtained through regular assessment. Proactive management of brand reputation.

Brand Identity Concepts

A cohesive, distinctive, and memorable visual and verbal framework that effectively communicates the brand's core values, personality, and positioning, fostering recognition, differentiation, and emotional connection with the target audience. The created visual styling will include logo, colour palette, typography and design elements, which will define the brand character, tone and perceived voice, maintaining uniformity across all platforms and media with easily recognised elements that create brand familiarisation.

Competitor Research Report

To systematically analyse and understand the strategies, strengths, weaknesses, and market positions of key competitors to inform strategic planning, identify opportunities for differentiation, and enhance competitive advantage in the marketplace. To determine main competitors within the industry, examine market sales and strategies employed by competitors and evaluate the strengths and weaknesses to identify potential areas for advantage. Assess the position of competitors in the market and pricing models adopted. To review marketing and advertisement campaigns to identify successful tactics and gather insights about customer perception of competitors. New product developments brought to market by competitors are monitored, along with the financial health and metrics, and the channels used for distribution. Digital presence is studied, with performance comparisons made to identify areas for improvement of the organisation based on competitor activity.