Targeted Keyword Research Services

Keyword Research

Days Required: days
KPI': Search Volume (Average number of searches per word, per month)
Output Summary: Keyword Research Report
Delivery Format: PDF

Objective

To identify and analyse the most effective keywords that potential customers use to search for information, products, or services related to a business, so they can be used within organisational marketing to increase sales and conversions.

Why you need Keyword Research?

Keyword research is a foundational component of any effective SEO strategy. By identifying the search terms and phrases your target audience uses, this deliverable helps you align your content with user intent. Proper keyword research ensures your website ranks for terms that drive qualified traffic, resulting in higher engagement and conversions. It involves analyzing search volume, competition, and relevance to prioritize the most impactful keywords. Beyond driving traffic, keyword research informs content creation, PPC campaigns, and overall marketing strategies, ensuring your efforts resonate with your audience. A well-researched keyword list empowers businesses to stay ahead of competitors and capture valuable search engine real estate.

When Should I do a Keyword Research?

Keyword research is essential when building or revamping your website, launching a new product, or expanding into new markets. It’s also critical when creating content strategies, running paid campaigns, or trying to improve organic rankings. If your existing content isn’t performing well or you’re struggling to attract your target audience, keyword research can reveal gaps and opportunities. Regular updates to your keyword strategy help adapt to changing trends and maintain competitiveness.

Brand Guidelines PDF/Rebrand

To provide a comprehensive framework that ensures consistent, accurate, and professional representation of the brand across all channels and touchpoints, safeguarding brand integrity, enhancing recognition, and supporting effective communication and brand management. This framework is to ensure all employees and stakeholders understand and adhere to the brand standards, providing a reference for designers, marketers and external partners, to ensure consistency in communications.

Brand Identity Concepts

A cohesive, distinctive, and memorable visual and verbal framework that effectively communicates the brand's core values, personality, and positioning, fostering recognition, differentiation, and emotional connection with the target audience. The created visual styling will include logo, colour palette, typography and design elements, which will define the brand character, tone and perceived voice, maintaining uniformity across all platforms and media with easily recognised elements that create brand familiarisation.

Messaging Pillar Strategy

To create a structured framework that ensures consistent, clear, and compelling communication of the brand’s core values and key messages across all channels and touchpoints, fostering brand recognition, engagement, and loyalty while supporting overall business and marketing objectives. To clarify key messages with tailored messages to resonate with varying segments of the target audience using memorable and impactful messages that improve brand recall and recognition.