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To create intelligent systems that can perform tasks that traditionally require human intelligence and operation. These tools should be able to analyse data, learn from it, make decisions, and improve over time, increasing efficiency, reducing errors, and enabling new capabilities across various industries.

To drive targeted traffic to a website or landing page through paid advertisements, with the goal of achieving measurable outcomes such as lead generation, conversions, and improved brand visibility, all while maximising return on ad spend and optimising ad performance.

To maximize customer lifetime value (CLV) by increasing the revenue per customer through strategic promotion of additional or higher-value products or services, by encouraging customers to purchase more by adding complementary products (cross-selling) or by upgrading to a more premium offer (upselling).