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To harness the influence and reach of social media personalities to effectively promote a brand, drive targeted engagement and traffic, and achieve specific marketing goals such as increased brand visibility, credibility, and conversions.
To maximize customer lifetime value (CLV) by increasing the revenue per customer through strategic promotion of additional or higher-value products or services, by encouraging customers to purchase more by adding complementary products (cross-selling) or by upgrading to a more premium offer (upselling).
To develop, acquire, and manage high-quality external resources that align with the organization's strategic goals and enhance its offerings, capabilities, and market competitiveness.