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To guide potential customers through a series of steps that ultimately leads to a conversion, whether it's a sale, sign-up, or another desired action, to convert Leads into Customers.

To initiate contact with potential prospects, who are new to the brand to build relationships, generate leads, and drive engagement by delivering personalised and relevant messages that address the specific needs and interests of the target audience.

To drive targeted traffic to a website or landing page through paid advertisements, with the goal of achieving measurable outcomes such as lead generation, conversions, and improved brand visibility, all while maximising return on ad spend and optimising ad performance.