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To streamline and enhance the effectiveness of marketing efforts by integrating various tools, data, and strategies into a unified system.

To recover lost sales by re-engaging customers who have left items in their online shopping carts without completing their purchase. This involves using a series of targeted, timely, and personalised emails to remind and incentivise customers to return to their cart and complete the checkout process, increasing conversion rates and revenue.

To drive targeted traffic to a website or landing page through paid advertisements, with the goal of achieving measurable outcomes such as lead generation, conversions, and improved brand visibility, all while maximising return on ad spend and optimising ad performance.