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To establish and maintain a direct line of communication with subscribers, providing them with valuable content that enhances engagement, builds brand loyalty, drives traffic, and supports business goals such as increasing sales, generating leads, and improving customer retention.
To create a robust, engaged, and segmented email list that can be leveraged for targeted marketing efforts, leading to increased customer engagement, higher conversion rates, and sustained business growth.
To strategically manage and improve the public perception of a brand or organisation by generating positive media coverage, engaging with the target audience, and effectively communicating key messages, to increase visibility and build brand credibility.