Objective
To re-engage inactive or unresponsive subscribers and encourage them to interact with your brand again, by getting them to open emails, click on links or make a purchase.
Why you need Email Re-engagement Sequence?
An email re-engagement sequence is a strategic approach to reconnecting with subscribers who have become inactive or unresponsive. These emails are designed to reignite interest in your brand by offering value, addressing potential reasons for disengagement, and providing incentives to return, such as exclusive discounts or personalized recommendations. A re-engagement campaign can breathe new life into your email list, ensuring you make the most of existing contacts without having to invest heavily in acquiring new ones. Additionally, these campaigns help maintain a clean email list by identifying truly uninterested subscribers, improving your email deliverability and overall marketing ROI. By actively seeking to re-engage your audience, you’re also reinforcing your brand’s commitment to their needs and interests.
When Should I do a Email Re-engagement Sequence?
You’ll need an email re-engagement sequence when your email engagement rates decline or when a segment of your subscribers has been inactive for an extended period. This deliverable is particularly effective during lulls in activity or after subscribers have been added through a lead generation campaign but failed to convert. It’s also useful for preparing your audience for major campaigns, such as seasonal sales or product launches, by rekindling their interest beforehand.
