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To develop, acquire, and manage high-quality external resources that align with the organization's strategic goals and enhance its offerings, capabilities, and market competitiveness.
To drive targeted traffic to a website or landing page through paid advertisements, with the goal of achieving measurable outcomes such as lead generation, conversions, and improved brand visibility, all while maximising return on ad spend and optimising ad performance.
To optimise all individual web pages to improve their search engine rankings and attract more relevant organic traffic. This involves enhancing various on-page elements such as content, meta tags, headers, images, and overall user experience to ensure that the page is both search engine-friendly and user-friendly, leading to higher visibility and better engagement.