Objective
To maximize customer lifetime value (CLV) by increasing the revenue per customer through strategic promotion of additional or higher-value products or services, by encouraging customers to purchase more by adding complementary products (cross-selling) or by upgrading to a more premium offer (upselling).
Why you need Email Promo/Cross-selling/Upselling Sequence?
An email promo/cross-selling/upselling sequence is a powerful way to maximise the lifetime value of your customers. By strategically promoting complementary products or upgrades, you can increase average order value while providing customers with more tailored and relevant options. This sequence leverages purchase history, browsing behaviour, and customer segmentation to offer products or services that enhance their original purchase. For example, if a customer buys a camera, you might recommend accessories or an upgraded lens. Effective cross-selling and upselling emails are personalised, timely, and focused on delivering additional value to the customer, ensuring a win-win situation. These campaigns not only drive revenue but also improve customer satisfaction by presenting solutions that meet their evolving needs.
When Should I do a Email Promo/Cross-selling/Upselling Sequence?
You’ll need an email promo/cross-selling/upselling sequence when looking to maximise customer lifetime value, particularly after purchases or during promotional periods. This deliverable is especially valuable for e-commerce businesses, SaaS companies, and industries with tiered product or service offerings. It’s also ideal for retaining customers by continually offering them new, relevant products or services that enhance their experience with your brand.
