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To develop, acquire, and manage high-quality external resources that align with the organization's strategic goals and enhance its offerings, capabilities, and market competitiveness.
To optimise all individual web pages to improve their search engine rankings and attract more relevant organic traffic. This involves enhancing various on-page elements such as content, meta tags, headers, images, and overall user experience to ensure that the page is both search engine-friendly and user-friendly, leading to higher visibility and better engagement.
To initiate contact with potential customers to generate leads, qualify prospects, and drive business opportunities by introducing the company’s products or services and move prospects further down the sales funnel.