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To build and nurture relationships, developing and maintaining a strong, positive relationship between the community and the organisation or brand.

To establish an interactive, scalable, and user-friendly environment that fosters engagement, collaboration, and knowledge sharing among community members. The platform should serve as a centralised hub where members can connect, communicate, and access resources, while supporting the organisation’s goals, such as brand loyalty, customer support, innovation, and community growth.

To enhance customer satisfaction and engagement by providing timely and relevant communication after a purchase, fostering loyalty, encouraging repeat purchases, and gathering valuable customer feedback.