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To facilitate direct and personalised communication with customers through WhatsApp, increasing engagement and building stronger relationships, enhancing brand visibility and recognition and capturing and nurturing potential new leads.

To effectively introduce new subscribers to the brand, build a strong relationship, and guide them towards taking meaningful actions, such as making a purchase or engaging with the content, ultimately leading to higher retention and conversion rates.

To establish topical authority by creating a network of interlinked, high-quality content around a central topic. This strategy enhances search engine visibility, drives targeted organic traffic, and improves user engagement by providing comprehensive information on related sub-topics.