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To create a cohesive, recognisable and compelling brand identity and positioning that resonates with the target audience, differentiates the brand from competitors, and supports long-term business goals by fostering brand loyalty, enhancing brand equity, and ensuring consistency across all touchpoints to constantly reinforce brand familiarisation. To establish a clarified mission, core values, purpose and vision. To develop strong emotional connections with target customers to foster loyalty and repeat custom with strategic market positioning, a consistent look, feel and message, and with unique selling positions highlighted. Specific needs and desires of the target audience with be addressed through tailored messaging and business goals will be supported. Increased perceived value and strength in the marketplace provided via a clear framework for marketing and communication efforts for brand cohesion, whilst ensuring relevancy through adaptability to changes in market and consumer behaviour, obtained through regular assessment. Proactive management of brand reputation.
To create a structured framework that ensures consistent, clear, and compelling communication of the brand’s core values and key messages across all channels and touchpoints, fostering brand recognition, engagement, and loyalty while supporting overall business and marketing objectives. To clarify key messages with tailored messages to resonate with varying segments of the target audience using memorable and impactful messages that improve brand recall and recognition.
To systematically analyse and understand the strategies, strengths, weaknesses, and market positions of key competitors to inform strategic planning, identify opportunities for differentiation, and enhance competitive advantage in the marketplace. To determine main competitors within the industry, examine market sales and strategies employed by competitors and evaluate the strengths and weaknesses to identify potential areas for advantage. Assess the position of competitors in the market and pricing models adopted. To review marketing and advertisement campaigns to identify successful tactics and gather insights about customer perception of competitors. New product developments brought to market by competitors are monitored, along with the financial health and metrics, and the channels used for distribution. Digital presence is studied, with performance comparisons made to identify areas for improvement of the organisation based on competitor activity.