Competitor Research and Analysis Services

Competitor Research Report

Days Required: days
KPI': 1. Traffic Estimates 2. Keyword Rankings
Output Summary: In depth competitor research and analysis
Delivery Format: PDF

Objective

To systematically analyse and understand the strategies, strengths, weaknesses, and market positions of key competitors to inform strategic planning, identify opportunities for differentiation, and enhance competitive advantage in the marketplace. To determine main competitors within the industry, examine market sales and strategies employed by competitors and evaluate the strengths and weaknesses to identify potential areas for advantage. Assess the position of competitors in the market and pricing models adopted. To review marketing and advertisement campaigns to identify successful tactics and gather insights about customer perception of competitors. New product developments brought to market by competitors are monitored, along with the financial health and metrics, and the channels used for distribution. Digital presence is studied, with performance comparisons made to identify areas for improvement of the organisation based on competitor activity.

Why you need Competitor Research Report?

Competitor research is vital for understanding where your business stands in the marketplace. It provides insights into your competitors’ strategies, market positions, and customer perceptions. By analyzing their pricing models, marketing campaigns, and sales tactics, you can identify opportunities to differentiate your brand. Competitor research also examines their digital presence, including SEO rankings, social media activity, and content strategies. Monitoring competitors' new product developments and financial health helps anticipate market changes and adjust your approach accordingly. This comprehensive analysis doesn’t just highlight what competitors are doing right; it also identifies their weaknesses, giving you a strategic advantage. By benchmarking your performance against others, you can uncover gaps, capitalize on opportunities, and enhance your competitive edge.

When Should I do a Competitor Research Report?

Competitor research is particularly valuable when entering a saturated market or facing declining performance. If new players are disrupting your industry or your competitors are outpacing you, this research can reveal why and how to adapt. It’s also beneficial during strategic planning, product development, or marketing revamps. Whether responding to competitors’ initiatives or proactively seeking to outperform them, a research report ensures you’re equipped to make informed, competitive decisions.

SEO Audit

To systematically review a website to identify areas where it can be optimized to improve search engine visibility, enhance user experience, and drive more organic traffic and conversions. On page analysis will review elements like meta-tags, keyword usage and content quality, whilst off-page will assess backlinks, domain authority and factors influencing search engine ranks. Website traffic and user behaviour will also be considered along with adherence to best practice and search engine guidelines.

Market Research Report

To provide comprehensive, data-driven insights into the market environment, customer behaviour, and competitive landscape to support informed decision-making, strategic planning, and the effective allocation of resources, to enhance the organisation’s ability to achieve its business goals. To understand market trends, customer needs and preferences, evaluation of market potential, analysis of competitor strategies, market segmentation to enable targeting of specific groups (demographics, psychographics and behaviours), to determine pricing strategies, assess viability of offer and distribution channels, measure brand awareness and perception and identify any barriers to entry.

Messaging Pillar Strategy

To create a structured framework that ensures consistent, clear, and compelling communication of the brand’s core values and key messages across all channels and touchpoints, fostering brand recognition, engagement, and loyalty while supporting overall business and marketing objectives. To clarify key messages with tailored messages to resonate with varying segments of the target audience using memorable and impactful messages that improve brand recall and recognition.