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To facilitate the creation, visualisation, and iteration of design concepts and user interfaces, aiming to streamline the design process by providing a platform where designers can easily sketch ideas, structure layouts, and prototype interactions to improve the usability and functionality of digital products.

To systematically evaluate an organisation's marketing strategies, processes, and performance to identify strengths, weaknesses, opportunities, and threats, ensuring that marketing efforts are aligned with business goals to improve the effectiveness and efficiency of marketing activities. This includes analysis of external factors that impact marketing efforts, such as competition, economic conditions and current trends. Performance of marketing campaigns and initiatives are reviewed using measurable metrics (ROI, conversion rates, customer acquisition cost), as is compliance to marketing laws, regulations and industry standards.

To provide insights and track performance over a specific period, tracking and assessing performance metrics over the week to identify trends, improvements, or declines.