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To improve the organisation's ability to make data-driven decisions by providing timely, accurate, and actionable insights, involving better analysis, reporting and visualisation of data, while consolidating data sources into a single centralised platform.
To boost the interaction between the brand and its subscribers by delivering relevant, personalised, and timely email content, converting email recipients into customers, enhancing customer retention and driving conversions.
To facilitate the creation, visualisation, and iteration of design concepts and user interfaces, aiming to streamline the design process by providing a platform where designers can easily sketch ideas, structure layouts, and prototype interactions to improve the usability and functionality of digital products.